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What OnePoint's clients say about us
Our clients range from the top global research agencies and mobile networks to enterprise businesses conducting their own research.
"As GfK NOP is a world leading market research and consumer insight agency, we clearly see the increasing relevance of integrated mobile solutions. During initial pilot projects we were impressed with OnePoint's solid and extensive experience in mobile research providing a solution that works on any handset globally via a range of channels from SMS to mobile applications. The fact that OnePoint's technology can seamlessly integrate with our existing data collection platforms is a huge benefit and also of great importance was their proven track record within the GfK group.
In an age where there is continued migration from offline to online methodology, GfK recognises that we must remain prominent in mobile research to support multimodal interviews, vital for future research coverage and validity as well as giving us access to younger age groups."
Sean Regan, Online Operations Director, GfK NOP Limited
www.gfknop.com
"As one of the leading global research agencies, at Ipsos we take great care in selecting our technology providers as they are a direct reflection on our reputation and level of delivery. We recognise OnePoint Surveys to be the leading provider for SMS and WAP mobile research and were impressed by their knowledge, experience and technology. OnePoint's global reach and technical capabilities enables us to easily deploy global SMS and WAP projects as well as deliver a consistent approach for all of our research teams and business units via the OnePoint technology platform."
AJ Johnson, Vice President, Global Operations, Ipsos
www.ipsos-mori.com
"At Kantar we selected OnePoint Surveys as our global preferred partner for mobile research for three key reasons. Of vital importance to us is their global footprint and capabilities to successfully conduct mobile research in any country. We were also impressed by OnePoint’s thorough understanding of market research, not just their technology, as well as their suite of comprehensive mobile research solutions. Based on a combination of these factors we believe them to be the best positioned to work with us to utilise the mobile phone to enhance our research activities."
Guy Rolfe, Global Mobile Knowledge Leader, Kantar Operations
www.kantar.com
"Harris Interactive is a pioneer in online global market research. We see mobile as a critical technology for respondent interaction, not only as a means of reaching key constituencies but also due to the unique ability of mobiles and smart phones to enable moment of truth experience sharing. Following an extensive market review, we selected the OnePoint global mobile survey platform as the best in class solution for Harris Interactive.”
Richard Scionti, Global Chief Technology Officer, Harris Interactive Inc
www.harrisinteractive.com
“The OnePoint system is easy to use and it puts us in complete control. We have experienced very strong completion rates of 50%, which surpassed our expectations, especially as we are engaging with customers who are not being incentivised to complete our surveys.”
Lisa Hulme-Vickerstaff, Research & Insight Manager, Telefónica O2 UK Limited
www.o2.com
"The results were extremely impressive. We had a 71% response rate and a 58% completion rate in 2 hours which told us that the medium has real appeal, that you can successfully conduct quite complex multi-part surveys with rich research potential and also that the OnePoint mobile technology is incredibly robust, reliable and easy for respondents to use."
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John Kearon, founder and CEO of BrainJuicer Group PLC
www.brainjuicer.com
“Mobile research has vast potential in South Africa due to high mobile penetration, where other methods such as online is quite niche in its approach. Engaging with audiences in real-time during the upcoming World Cup will prove invaluable. OnePoint’s mobile survey platform enables us to quickly setup and launch surveys to capture in the moment insight.”
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Wendy Shepherd, Head of Loyalty, Ipos Makator South Africa
www.ipsos-mori.com
"The mobile phone has become the chosen means of communication for millions of people. OnePoint's approach delivers a hugely valuable tool to many types of organisations, enabling them to extend their range of communication with their stakeholders in a manner that is immediate, acceptable and cost effective. We must ensure that we look to the most appropriate technology in today's world to enable us to achieve best in class two way communications."
Ed Williams, Director of the Mobile Data Association (MDA)
www.themda.org
"We used OnePoint for the first time to gain visitor feedback at The Green Consumer conference in November 08. We found it to be a great solution - a cost effective, quick, easy and efficient way to get a last minute survey sent out. It is very reassuring to be able to edit and test the survey yourself before it goes out and check out the responses instantly online."
Sophie Russell-Ross, Conference Manager, Research Conferences, The Market Research Society
www.mrs.org.uk
"The OnePoint mobile survey enables us to offer a free and convenient feedback mechanism to our visitors, and is an opportunity for us to trial a cutting-edge research technology. We will gain fast and accurate data, potentially allowing us to take action during the event, to ensure that our visitors get the most out of the show. Our decision to work with OnePoint was based on the robustness of their tool and the ability for us to receive the survey results in real-time".
Ron Cordeiro, Events Director at Centaur Exhibitions
www.centaur.co.uk
"With fast moving stories in today's 24 hour news environment, it's crucial to get instant reaction to the day's major news events. OnePoint have developed a new mobile survey system we found to be flexible, efficient and very fast".
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Tina Weaver, Editor of The Sunday Mirror
www.mirror.co.uk/sunday-mirror
"The OnePoint system is a straightforward offering that is extremely effective. We have conducted mobile surveys that achieved an 81% response rate within 5 minutes, and a total response rate of 95% within 3 hours. Their system is simple, powerful and helps to achieve incredible response rates. What more could a research company want?"
Angus Webb, Technical Director of Dipsticks Research
www.dipsticksresearch.com
"Mobile surveys allows us to create snap polls from our panel of demographically profiled people who have opted in for text based research, giving us a huge advantage in the market. It's a great addition to our research tool kit alongside other data collection methods. Many organisations just want a couple of key measures, and with OnePoint we can do this very quickly." Read more
Gareth Deere, Research Director, Ipsos MORI
www.ipsos-mori.com
"OnePoint was chosen as not only the most innovative and commercially attractive service to users, but the most reliable in terms of back-up, support and understanding of our business. OnePoint provides complete transparency in terms of both costing and results, with 24/7 user interface availability giving customers total control."
John Raglan, Director, Radar
www.radarresearch.co.uk
"The mobile interview solution enabled us to find out what people were thinking, feeling and doing at a particular moment in time. With 85% of the questions answered within 5 minutes, we captured immediate responses to specific TV programmes. Our objective was to measure viewer engagement with ITV's programmes without destroying the viewing experience itself. Mobile research achieved this objective." Read more
Sarah Messer, Head of Commercial Research, ITV PLC
www.itvplc.com
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