Mobile research is now recognised as the 5th methodology bringing to market research the ability to gain “In the moment” insight where location and immediacy are key.

Faster and more cost effective

A valuable addition to other ‘Traditional’ methods, mobile surveys provide access to people wherever they are. Short, powerful and insightful conversation-like surveys provide faster, more cost effective feedback in real-time. Just a few of the typical applications for OnePoint mobile surveys within market research include:

Diary Tracking

The ability to complete a survey on a mobile phone offers a unique advantage in specific areas of research. Participants report on their activities, their intentions and their real-time decisions aqnd outcomes enabling tracking in the moment for the first time without the need for the presence of researchers.

Product Sales & Development

Whether its pure quantitative, qualitative or a combination, Mobile surveysreach into those moments critical to decision –making. Ask the same person even a few hours later and the experience has degraded in richness and meaning due to the influence of subsequent experiences.

Using OnePoint mobile surveys enables unique insight at all these points in a products life-cycle. Mobile is enhancing the wholeprocess both by enabling thge development of new techniques, as well as providing richer understandings to better inform new product co-creation, pre-launch evaluation, market launch and post launch positioning:

Voice of the Customer

Competition for customers never gets easier and it’s those businesses that can respond rapidly that are most likely to win and retain customers.

OnePoint Mobile surveys enable little and often insights into the customer experience meaning that the business can act in real-time to address any issues, whilst also informing staff of performance against target and recognising excellence Conducting regular mobile pulse surveys act like a constant conversation with your customers demonstrating that you are listening and that you are ready and able to respond to their requirements. More

Events

Events are a valuable not to be missed opportunity to engage with your market community. Whether it’s their real-time input to a keynote session to make it ‘Real’ and inclusive, daily event feedback to better plan for day 2, or the opportunity to enrich your database of customers automatically, OnePoint's mobile surveys make paper-based practices obsolete.

Panel Management

The mobile phone is recognised asa global phenomena, making it the preferred method of communication. It is important that we develop methods to engage with people on their mobile in a way that protects their privacy and motivates them to maintain engagement with our industry. With this in mind, OnePoint has developed innovative and unique techniques to provide the mobile panel you require. Using the OnePoint Community service you get recruitment and profiling all in one package.

No matter how large or small your organisation, feedback and insight are key to understanding how effective the implementation of strategy is. OnePoint mobile surveys support rapid insight at low cost meaning that measurement happens more often making your business agile.

Customer Services

Competition for customers never gets easier and it’s those businesses that can respond rapidly that are most likely to win and retain customers.

OnePoint Mobile surveys enable little and often insights into the customer experience meaning that the business can act in real-time to address any issues, whilst also informing staff of performance against target and recognising excellence. Conducting regular mobile pulse surveys act like a constant conversation with your customers demonstrating that you are listening and that you are ready and able to respond to their requirements.

Importantly, OnePoint mobile surveys enable benchmarking of performance from the individual to the international level with easy to understand real-time reports which you access in your own online account
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Sales & Marketing

Real-time evaluation of sales and marketing processes can save enormous amounts of money. Just understanding what’s working well and what is missing the mark enables the agile business to optimise their standard processes and develop proactive campaigns based on client and up-to-the-minute insight regarding their requirements

Human Resources

Make a difference to your organisation's culture by engaging all your employees, both local and remote workers. Organisations who invest in their employees see a real difference to their business results. The OnePoint mobile survey is an innovative way for you to connect with your employees, especially those who are not office based. From recruitment to exit mobile surveys demonstrate that your business is high tech, interested in everyone and takes action based on individual and group requirements Consider the whole employee life-cycle

Private & Public Sector

Whether you are in the public or private sector, engaging effectively with stakeholders is key to ther provision of services. Whether your objectives are social inclusion generally or more targeted, mobile surveys enable you to target and reach into those places where other methods of communication can’t.

OnePoint provides the perfect solution to engage with people that traditionally have been difficult to reach. Promoting free access to a short code with a keyword to trigger feedback is the ideal way to tap into someone's downtime to get their opinion and real-time reactions to events and news.

Education

Maintaining regular communication with staff, parents, and students is a common goal across education establishments. Universities, colleges and schools are increasingly recognising the benefits of using today's most popular and accessible form of communication – the mobile phone.

OnePoint is suitable for all areas of engagement in the education environment:

• Parent consultation
• Mid term module feedback
• Year 7 intake parent feedback
• Recruitment of parent advisors
• Opinion polling

Training

Feedback is central to learning new skills. So whether you are identifying self reported training needs, assessing the ROI of your training investment, or simply monitoring the quality of programmes, mobile surveys deliver rapid insight. For example:

• Level 1 : course evaluation on the day
• Level 2: manager evaluation of trainees performance since the programme
• Level 3: ask the customers or other relevant people about the noticeable changes in that persons performance as a result of that training.

IT Services

The costs and metrics of service delivery and ROI areunderstood because of their objective nature. The internal customer view however is much more difficult to access in a consistent and meaningful way.

People are busy getting their job done and whilst feedback is an important and embedded part of the work culture, over surveying people reduces their motivation and willingness to take “Yet another survey”. Mobile surveys however, are by design short and focused on the key metrics meaning that they take less than 2 minutes to complete and provide a rapid snapshot of success, issues and opportunities across the business.